In an ever-expanding digital marketing world, bloggers, content marketers, and brands alike are looking for the most effective method to market or advertise their content.
Every brand wants to get a high return on investment (ROI), which is why the search for efficient marketing methods continues.
But there is a method of marketing that brands, bloggers, and digital marketers that I like are jumping onto due to its effectiveness and efficacy, and this method is called influencer marketing.
According to a report by a 2016 TapInfluence study with Nielsen Catalina Solutions, influencer marketing content delivers an 11 times higher return on investment (ROI) than traditional digital marketing methods.
With such a staggering ROI, this method has proven to be one of the most effective ways of marketing content, which is why bloggers and brands are jumping into the influencer marketing pool.
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What is influencer marketing?
If you have read up to this point, you might be getting curious to know what this influencer marketing is about, but not to worry, I will explain it to you, so pay attention closely.
Defined by TapInfluence, influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to a larger market.
Compared to sending promotional content directly to consumers with traditional digital marketing techniques, such as email marketing and ads display, influencer marketing implies that external persons known as influences would help you deliver your message.
Reasons why brands use influencer marketing
In a time when every brand is advertising, including low-quality brands, our skepticism has increased more than ever concerning our online activities and purchases. A report says that 96% of people believe the advertising industry does not act with integrity, with 69% of these people attributing their mistrust to the advertiser’s desire to sell more effectively.
Owing to this fact, we scavenge for more trusted sources for recommendations or referrals as well as advice on purchases we want to make. Factually, 71% of consumers are more likely to make a purchase based on their social media references.
This is why brands partner with online influencers to prove to their audiences why they can be trusted when it comes to purchasing their goods and services. With 49% of people saying they rely on recommendations from influencers when making purchase decisions, it is easy to spot why companies Hop on the wings of influencer marketing.
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Other reasons why brands use influencer marketing are to:
– Generate frequent website traffic.
– Create a connection with their target audiences.
– Drive social media engagement on their brand channels.
– Improve awareness of a brand.
Hope this enlightened you on the reasons why influencer marketing is mostly used these days. We dish out the best to our audience here on trendfliz, so if you want more content like this just stay updated on this website.